Managed care puts new light on marketing

Burton, Terri
April 1995
New Orleans CityBusiness (1994 to 2008);4/10/95, Vol. 15 Issue 40, p20
Reports on the increase in the number of medical facilities seeking out health maintenance organizations (HMOs) to market its managed-care plans. Inability of Clearview Medical Imaging to succeed in venture with managed-care providers; Estimates of national marketing expenditures by hospitals in 1994; Role of advertising and marketing in health care.


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