TITLE

Marketing Briefs

AUTHOR(S)
Rubel, Chad
PUB. DATE
April 1995
SOURCE
Marketing News;4/24/95, Vol. 29 Issue 9, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the revival of coupon distribution in the second half of 1994 in the U.S. Among the fastest growing categories for coupon distribution are in-store manufacturer-distributed coupon. It identifies coupon as a popular tool in advertising various products of business establishments.
ACCESSION #
9505032480

 

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