TITLE

New Line hits street for niche pics

AUTHOR(S)
Stanley, T.L.
PUB. DATE
April 1995
SOURCE
Brandweek;4/17/95, Vol. 36 Issue 16, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the marketing strategy of New Line Cinema Corporation for its feature films `Friday' and `My Family.' Use of economical promotional techniques; Targeting of specific communities to attract movie viewers; School and merchandising tie-ins; Emphasis on soundtrack distribution to create awareness of the films.
ACCESSION #
9505021319

 

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