New Line hits street for niche pics

Stanley, T.L.
April 1995
Brandweek;4/17/95, Vol. 36 Issue 16, p14
Trade Publication
Reports on the marketing strategy of New Line Cinema Corporation for its feature films `Friday' and `My Family.' Use of economical promotional techniques; Targeting of specific communities to attract movie viewers; School and merchandising tie-ins; Emphasis on soundtrack distribution to create awareness of the films.


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