Vegheş, Călin; Orzan, Mihai; Acatrinei, Carmen; Dugulan, Diana
July 2013
Annales Universitatis Apulensis - Series Oeconomica;2013, Vol. 15 Issue 2, p1
Academic Journal
Organizations design marketing communication campaigns by using both the "traditional" (press, radio, television, outdoor) and/or direct media (mail, telephony, mobile telephony, and the internet),in order to attract the consumers and determine them to buy or be interested in the company's products, services and/or brands. Consumers are concerned about how the personal data they provide to organizations, as a response to the marketing campaigns they were exposed to, is captured, processed and employed. The paper explores some aspects related to consumers' attitudes towards the disclosure of personal data to companies and public entities, the assessment of aggressiveness and their perception about privacy in relation to the direct communication tools they were approached by - and presents the results obtained at the level of a sample including Romanian consumers.


Related Articles

  • The Principles of Logistics Revisited. Voorhees, Roy Dale; Sharp, Merrill Kim // Transportation Journal (American Society of Transportation & Log;Fall78, Vol. 18 Issue 1, p69 

    The article discusses five logistic principles applicable to management relationships in a variety of organizations such as the U.S. Department of Defense, U.S. Steel, the Red Cross, the Central Intelligence Agency, the Roman Catholic Church, or the Iowa State University. It demonstrates and...

  • Service Dominant Logic Invites to Service Serving. Czarnecki, Jerzy S. // Social Sciences (1392-0758);2009, Vol. 66 Issue 4, p7 

    Service becomes an obligatory point of view to analyze organizations under a condition that product is just a vehicle of service embedded in it. From this perspective I propose an analytical framework to understand a position of organizations in relation to the service dominant logic. An...

  • This campaign can work. Keenan, Ted // Finance Week;11/30/2001, p59 

    Highlights the advertising campaign Proudly South African (PSA), a cooperative effort between the government and the business sector to promote locally-made products to consumers. Founding sponsors of the campaign; Sectors included in the PSA group; Marketing philosophy adopted by PSA. INSET:...

  • Guest Review.  // CREATIVITY;Mar2003, Vol. 11 Issue 2, p14 

    Evaluates various advertisement (ad) campaigns for consumer goods. Features of the ad campaign 'The Ring' for promoting pizzas; Opinions on the ad campaign 'Motormouth'; Theme of the ad campaign 'Stampede.'

  • Top categories in network prime time--1999.  // Adweek Western Edition;04/24/2000, Vol. 50 Issue 17, pU18 

    Offers a look on the advertising campaign spendings of several consumer categories in network prime time in the United States for 1999.

  • For You, the Consumer. Kaplan, J. Kim // Agricultural Research;Dec2002, Vol. 50 Issue 12, p4 

    Presents information on several consumer products from the Agricultural Research Service (ARS) research. Use of irradiation to provide consumers with an extra measure of food safety for ground beef; Development of N,N-diethylmeta-toluamide mosquito repellant by ARS research; Variety of fruit,...

  • News Briefs.  // Material Handling Management;Jun2002, Vol. 57 Issue 6, p5 

    Presents news briefs on the materials handling industry as of June 2002. Supply chain observations of William C. Copacino, global managing partner for supply chain management of Accenture; Benefits of membership to the Material Handling Management Society; Results of a survey on the consumer...

  • Consumer Goods Forum pledges to phase out HFCs.  // ACR News: Air Conditioning & Refrigeration News;Jan2011, Vol. 27 Issue 4, p9 

    The article reports on the pledge of the Consumer Goods Forum (CGF) to phase out hydrofluorocarbons (HFCs) from 2015.

  • BRIEFLY.  // Association Management;Aug2003, Vol. 55 Issue 8, p9 

    Reports on developments relevant to laws governing associations and nonprofit organizations in the U.S. compiled as of August 2003. Enactment of a bill by the House extending some antitrust protection to nonprofit organizations that develop or coordinate technical standards and specifications...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics