Coors weighs back into red with light

Khermouch, Gerry
April 1995
Brandweek;4/10/95, Vol. 36 Issue 15, p5
Trade Publication
Reports that Coor Brewing is planning a major Memorial Day promotion for its Coor Light beer product. Introduction of Coors Red Light; Use of television and outdoor advertisements from Foote, Cone & Belding.


Related Articles

  • Original thrust gets down to the heart of the matter. Prince, Greg W. // Beverage World;9/30/95 Periscope, Vol. 114 Issue 1600, p8 

    Reports on the Coors Brewing Co.'s reinvigoration of the Original Coors brand of low-calorie beer. Strength of the Coors brand in the west and its identification with the Rocky Mountains; Production of a heritage label for Original in honor of the beer's 120th anniversary.

  • Coffee, tea or Coors? Khermouch, Gerry // Brandweek;10/23/95, Vol. 36 Issue 40, p26 

    Reports on Coors Brewing's promotion for its Coors Light product that offers participants a chance to fly aboard the `Coors Light Concorde.' Number of entrants to contest; Decline in product sales in 1994; Idea for promotion from NatCom Marketing.

  • Red 3, brown 1.  // Beverage World;Apr95, Vol. 114 Issue 1589, p16 

    Reports on strategies of beer companies in the United States for positioning red beer into the market. Creation of a separate marketing unit by Coors Brewing Co. to market its line of red beer; Market competition; Marketing strategies used by Stroh Brewery Co. and other brewing companies.

  • Team Coors.  // Beverage World;6/15/2007, Vol. 126 Issue 6, p18 

    A photograph is presented that features members of the Banquet Beer team of Coors Brewing Co. joining revelers on the streets of San Francisco, California for the 2007 ING Bay to Breakers 12K.

  • Filling the gaps.  // National Petroleum News;Feb96, Vol. 88 Issue 2, p7 

    Focuses on the study by Coors Brewing Co. which found that as many as two-thirds of convenience store shoppers who drink beer are buying it elsewhere. Marketing schemes.

  • Coors low-cal beer launch to go ahead.  // Marketing Week;1/18/2001, Vol. 23 Issue 50, p9 

    Reports that Coors Brewing Co. will continue its planned national launching of its low-calorie beer Coors Light later in 2001 in Great Britain. Testing of the brand in Ireland and Scotland; Advertising of the brand by Banks Hoggins O'Shea/FCB.

  • Coors gears up for UK expansion. Addelman, Mike // Marketing Week;1/10/2002, Vol. 25 Issue 2, p9 

    Reports on the plan of the United States brewer Adolph Coors to expand its Coors beer brand in Great Britain. Adolph Coors' control of the brand's distribution and marketing following its acquisition of the Carling business portion of Bass Brewers; Share of the Coors brand in the British beer...

  • Coors trying to look over ice peaks. Kirk, Jim // Brandweek;10/10/94, Vol. 35 Issue 39, p5 

    Reports that Coors Brewing Co. has increased distribution of its Arctic Ice in the United States. Decline in the sales of ice beer in Canada; Return of customers' preference to mainline brands; Increase marketing efforts for Coors Light; Rise of ice beer sales in the United States.

  • Coors kills EG Light, slates new seasonal. Khermouch, Gerry // Brandweek;2/28/94, Vol. 35 Issue 9, p5 

    Reports on Coors Brewing Co.'s plan to introduce a German style of ice beer in March 1994. Phaseout of Extra Gold Light beer brand in the market; Coors' launching of its mainstream ice line called Arctic Ice in January 1994; Coors' plan to introduce a summer weizenbier offering in May 1994 as a...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics