Competition sends private schools into marketing mode

Daugherty, Christi
April 1995
New Orleans CityBusiness (1994 to 2008);4/3/95, Vol. 15 Issue 39, p13
Focuses on the competition among private schools in New Orleans, Louisiana. Marketing strategies to cope with the increased competition; Need for public relations tools; Enrollment in private schools; Advertisement of schools to increase enrollment; Difficulty of exclusivity of some private schools; Implementation of students-as-ambassadors program to promote the school.


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