TITLE

Competition sends private schools into marketing mode

AUTHOR(S)
Daugherty, Christi
PUB. DATE
April 1995
SOURCE
New Orleans CityBusiness (1994 to 2008);4/3/95, Vol. 15 Issue 39, p13
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the competition among private schools in New Orleans, Louisiana. Marketing strategies to cope with the increased competition; Need for public relations tools; Enrollment in private schools; Advertisement of schools to increase enrollment; Difficulty of exclusivity of some private schools; Implementation of students-as-ambassadors program to promote the school.
ACCESSION #
9504271421

 

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