Market researchers see promise, pitfalls in on-line surveys

Burton, Terri
April 1995
New Orleans CityBusiness (1994 to 2008);4/3/95, Vol. 15 Issue 39, p7
Reports on the impact of technological changes in the conduct of market researchers. Automation and use of computers; Data analysis; Convenience in the use of on-line questionnaire; Drawbacks in the use of on-line questionnaires; Cost of on-line survey.


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