TITLE

Bookstore market: Small but not minor

AUTHOR(S)
Devereaux, Elizabeth
PUB. DATE
March 1995
SOURCE
Publishers Weekly;3/27/1995, Vol. 242 Issue 13, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents multimedia publishers' views on how bookstores are faring in terms of sales of multimedia titles. Advantages of selling multimedia through bookstores according to Dorling Kindersley; Booksellers' ability to screen titles before offering them to customers; Efforts by Putnam New Media and Hyper-Quest to accommodate booksellers which carry their titles; Pricing strategies.
ACCESSION #
9504172828

 

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