TITLE

RD in marketing deal with Dove

AUTHOR(S)
Milliot, Jim
PUB. DATE
March 1995
SOURCE
Publishers Weekly;3/27/1995, Vol. 242 Issue 13, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on a marketing agreement signed by Reader's Digest (RD) with Dove Audio that gives worldwide direct marketing rights to Dove's spoken-word audio titles. Terms of the agreement; Benefits of the agreement to both companies.
ACCESSION #
9504172770

 

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