TITLE

KFC shelves Colonel to promote families

PUB. DATE
March 1995
SOURCE
Nation's Restaurant News;3/27/95, Vol. 29 Issue 13, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that KFC is shifting its marketing focus by shelving its trademark Colonel and replacing him with a campaign that promotes families.
ACCESSION #
9504051900

 

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