Disney TV shifts leaders, ponders future direction

Tyrer, Thomas
March 1995
Advertising Age;3/20/1995, Vol. 66 Issue 12, p6
Trade Publication
The article focuses on the resignation of Walt Disney Television & Telecommunications Chairman Rich Frank. Frank's departure is prompting Disney and telephone company partners Ameritech, Southwestern Bell and BellSouth Corp. to accelerate an executive search to head up their joint venture. Disney also faces a void at the Disney Channel, John Cooke, who was president, was recently promoted to executive vice president-corporate affairs for the parent. While Disney's business is good and there's no immediate need to change fundamental operational philosophies, experts contend broadcasting's cyclical nature means Disney and others must protect long-range interests.


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