TITLE

Agency buzz: Europe importer is shopping

AUTHOR(S)
Serafin, Raymond; Johnson, Bradley
PUB. DATE
March 1995
SOURCE
Automotive News;3/20/1995, Vol. 69 Issue 5596, p45
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on BMW of North America Inc.'s agreement with Dick Clark Corporate Productions for the promotion of its 1996 model automobile. BMW's plans to coordinate promotions with the 1996 Olympics in Georgia; Termination of company's relationship between Mullen Advertising of Massachusetts.
ACCESSION #
9504035363

 

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