Brace's new twist on used books

March 1995
Publishers Weekly;3/13/1995, Vol. 242 Issue 11, p23
Trade Publication
Reports on the addition of a used-book section to Jean and Jerry Brace's Brace Books & More store in Ponca City, Oklahoma. Opportunity for customers to buy books at lower prices without the store actually discounting; Addition of books as a way to cope up woth 5% decline in sales; Area expansion; Types of customers attracted to the used-book section; System of acquiring used books.


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