Apple's clone strategy

April 1995
Macworld;Apr95, Vol. 12 Issue 4, p96
Focuses on Apple Computer Inc.'s strategy for a Macintosh computer clone market. Basic rules for implementation to avoid incompatibilities with Macintosh computer clones; Open licensing; Steps undertaken to structure growth and ensure clone makers succeed; Competition faced by the company with the surge of clones in the market; Top challenges in the market.


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