April 1995
Macworld;Apr95, Vol. 12 Issue 4, p33
Reports on developments in the Macintosh computer industry as of April 1995. Includes news on the introduction of QuickDraw 3D; Difficulty of Macintosh dealers in getting Power Mac8100/100 and 8100/110 systems from Apple; Delays in the shipment of PowerPC PowerBooks; Unveiling of improved PowerPC 603; Apple's plan to use the chip of PowerPC 603 to create desktop systems that offer the performance of basic Power Mac.


Related Articles

  • The AmCoEx index of used Mac prices.  // Macworld;Oct93, Vol. 10 Issue 10, p36 

    Presents a chart of the American Computer Exchange (AmCoEx) of Atlanta, Georgia's index of used Macintosh computers for the week of July 22, 1993. Random access memory (RAM) and hard drive capacities; Average sales prices; Monthly changes.

  • The Akihabara syndrome. Kawasaki, Guy // Macworld;Jun93, Vol. 10 Issue 6, p316 

    Opinion. Recommends patronizing three Macintosh models to curb the continuous production of several but similar models. The Akihabara syndrome; Problem of choosing which model to buy; Macintosh Color Classic 4/80; Macintosh PowerBook 160 4/80; Macintosh Centris 650 8/80; The Ginza syndrome.

  • Special hardware and software buying opportunities. Barrett, Charles // Macworld;Nov95, Vol. 12 Issue 11, p207 

    Presents a list of both time-sensitive promotions and open-ended offers being sponsored by Macintosh vendors and resellers.

  • Streetwise shopper. Barrett, Charles // Macworld;Sep94, Vol. 11 Issue 9, p221 

    Presents a list of expositions and other promotions sponsored by Macintosh computer vendors. Bundles; Competitive upgrades; Special discounts.

  • Apple plans Mac with modular motherboard. McGuire, Mike // PC Week;3/21/94, Vol. 11 Issue 11, p6 

    Reports on Apple Computer Inc.'s release of a Macintosh with modular motherboard design. Selling labels; Entry-level price; Feature innovations; Key design element; Machine customization; Target markets.

  • Apple takes new low-price approach. Levine, Daniel S. // Adweek Western Edition;10/25/93, Vol. 43 Issue 43, p5 

    Reports on Apple Computer's launching of campaign for its Macintosh computers. Focus on the features and prices of computers; Price reduction as an incentive for consumers; Launching of PowerPC chip in spring 1994.

  • Apple to ad-speak in tongues. Khermouch, Gerry // Brandweek;11/1/93, Vol. 34 Issue 44, p10 

    Reports on Apple Computer Inc.'s advertising campaign for its Macintosh computers. Television spots to be aired in 27 different languages; Shooting of original footage for each advertisement; Expansion into the markets in the Middle East, former Eastern Bloc countries and Africa.

  • Why the Mac hasn't won over the masses.  // Macworld;Feb1994, Vol. 11 Issue 2, p116 

    Examines the reasons behind the failure of Apple Computer Inc.'s Macintosh computers in the market compared to International Business Machines (IBM) Corp.'s DOS/Windows computing standard. Error in the introduction advertisement; Contradictions in Apple's claim of radical ease of use of the...

  • Mail effort targets Apple core. Clark, Tim // Advertising Age;5/9/1994, Vol. 65 Issue 20, p59 

    Reports on the plan of Apple Computer for a mail campaign to promote the Power Macintosh personal computer. Features of the campaign; Importance of providing information about the Power Mac; Use of a fax-back system.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics