TITLE

Preparing for a Point-to-Point World

AUTHOR(S)
Guglielmi, Joseph; Davidow, William H.; Sullivan, Barry; Yukawa, Masao; McKenna, Regis; Gordon, Bing; Pieper, Roel; Bauman, Lee; House, David; Mitchell, Kathleen M.; Semmoto, Sachio; Doi, Toshitada; Growney, Robert; Lacey, Chip
PUB. DATE
March 1995
SOURCE
Marketing Management;Spring95, Vol. 3 Issue 4, p30
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
This article offers information about the importance of New Marketing Imperatives Roundtable in which it discusses trends in technology and somehow changes the concept of marketing. Companies must re-engineer their sales and marketing functions accordingly. Attempt to predict the details of customer tastes or technological developments. Under the influence of information technology, the consumer culture itself will undergo huge changes. As an industry matures and as globalization expands the number of market entrants, widespread technological equivalence quickly develops among many products in each category.
ACCESSION #
9503223626

 

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