TITLE

Surviving Assaults on Trademarks

AUTHOR(S)
Meyerowitz, Steven A.
PUB. DATE
June 1994
SOURCE
Marketing Management;Summer94, Vol. 3 Issue 1, p44
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
This article explains the importance of establishing and protecting trademarks. Adoption of trademarks used by a manufacturer or merchant enables them to identify its goods and distinguish them from goods manufactured or sold by others. The responsibilities of marketing and advertising executives to ensure that the right trademark is chosen. And the degree of similarity between the owner's mark and the alleged infringing mark. INSET: About the author..
ACCESSION #
9503211263

 

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