TITLE

Behind the Booth

AUTHOR(S)
Chonko, Lawrence B.; Tanner, John F.; McKee, Joyce
PUB. DATE
June 1994
SOURCE
Marketing Management;Summer94, Vol. 3 Issue 1, p40
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Almost 40% of attendees at a recent high-tech trade show said it failed to meet their needs, primarily because the booths were not staffed with the right personnel. The key to booth staffing lies in knowing who will be attending the show and what they hope to gain from their efforts. If trade show managers train the right people to ask the right questions, they can identify prospects and achieve marketing goals. And they will satisfy attendees' varied needs for information, which in turn creates a greater likelihood of show success. INSET: About the authors..
ACCESSION #
9503211261

 

Related Articles

  • Look East, young marketer, the oil countries won't and can't buy the world, but their impact will be worldwide. Adler, Lee // Marketing News;9/12/1975, Vol. 9 Issue 5, p4 

    Focuses on the impact of the business approach of Middle Eastern nations on the global market. Objectives of the oil-producing nations; Implications of investments of Arab and Iranian companies for industries in the U.S.; Recommended ways for U.S. businesses to compete with the...

  • FOR THE RECORD.  // Advertising Age;6/19/1995, Vol. 66 Issue 25, p39 

    The article offers news briefs concerning the marketing strategies of several companies in the U.S. Computer games company Nintendo of America has decided to withdraw from the Winter Consumer Electronics Show to be held in Las Vegas, Nevada in January 1995. Packaged goods firm Colgate-Palmolive...

  • Doing well by doing good. Obrecht, John // B to B;7/11/2011, Vol. 96 Issue 8, p6 

    In this article the author reflects upon purpose-based marketing strategy being adopted by business enterprises in the U.S. to attract customers.

  • ON TARGET. Angrisani, Carol // SN: Supermarket News;9/24/2007, Vol. 55 Issue 39, p35 

    The article presents the result of a survey on the promotional practices of manufacturers in the U.S. Despite falling redemption rates, more than half (57%) of manufacturer respondents to Part 1 of SN's 2007 Survey of Manufacturer Promotional Practices said they still view couponing as a...

  • Composites Business Index 51.3: Growing again. Kline, Steve // Composites Technology;Feb2014, Vol. 19 Issue 1, p9 

    The article offers a forecast of the composites business index (CBI) in the U.S. It states the 51.3 CBI in December 2013 which depicts an improved condition in composite fabricators since July. It mentions the 18.8 percent higher compared to December 2012. It also emphasizes the rate of increase...

  • Rally the troops to keep focus, profit. Westcott, Michael // Marketing News;06/18/2001, Vol. 35 Issue 13, p13 

    The article shares insights on the concept of integrated event marketing. Planning and managing trade shows, new product and service road shows, distributor conferences and other types of exhibitions and staging events can be a logistical nightmare. Lack of coordination will not only add...

  • Business District Streetscapes, Trees, and Consumer Response. Wolf, Kathleen L. // Journal of Forestry;Dec2005, Vol. 103 Issue 8, p396 

    The article presents information on the consumers response to the urban forest in central business districts of cities of various sizes. A survey research in order to investigate this was performed in the United States. The survey targeted the Main Street business districts of large, midsize and...

  • Education, Not Entertainment. Kovaleski, Dave // Medical Meetings;Mar/Apr2007, Vol. 34 Issue 2, p48 

    The article focuses on event marketing. It says that event marketing is any face-to-face interaction in which a sponsor is aiming to draw people closer to a company and brand. A survey by George P. Johnson (GPJ) and the Meeting Professionals International Foundation has found that 48% of...

  • Study: Firms add researchers but continue to outsource. Miller, Cyndee // Marketing News;06/09/97, Vol. 31 Issue 12, p1 

    The article presents a study conducted by Career Consulting Group on the state of market research in corporate America. According to the study, corporate America is spending more on marketing research, and though most companies are not about to stop outsourcing some of the work, they are adding...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics