Easing the squeeze on the sandwich generation
Tags: BABY boom generation
- Don't miss your next great marketing opportunity. Gurian, Kenneth J. // Medical Marketing & Media;Sep97, Vol. 32 Issue 9, p94
Offers advice on how pharmaceutical companies can effectively market to baby boomers. Elements of the baby boomer lifestyle that affect their purchasing decisions; Warning against stereotyping seniors by age rather than attitude; Targeting the treasured values of the generation; Development of...
- Baby boomers: Still borrowing. Klewin, Bill // Credit Union Magazine;Apr2003, Vol. 69 Issue 4, p22
Focuses on the loans being made by baby boomer generation in the United States. Use of the Internet to market to and build relationships with baby boomers; Reduction of debt efforts.
- Boomers at mid-century. // Alberta Report / Newsmagazine;1/15/96, Vol. 23 Issue 5, p22
Reports that baby boomers will reach a majority of those aged 50 to 74 in the year 2005. A description of the three main types of boomers to watch, the Power Players, the Fun Seekers, and the Matriarchs.
- Meow mix. Pleszczynski, Wladyslaw // American Spectator;Sep96, Vol. 29 Issue 9, p94
Examines the baby boomer generation's propensity for owning pet cats. Political and social implications of owning cats; Cat ownership as a mark of living a pampered life.
- Last hurrah? Poe, Randall; Courter, Carol Lee // Across the Board;Mar1996, Vol. 33 Issue 3, p6
Reports that the youngest baby boomers may not profit from the stock-market boom the way their older cousins will.
- A Second Career? Well... Kennedy, Marilyn Moats // Across the Board;Jan2000, Vol. 37 Issue 1, p65
Discusses the career path of the baby boomers. Reason for the Generation X to become obsolescent to the boomer ambitions; Goals of boomers who freelance or start up their own company; Obstacles boomers rarely consider.
- The two boomer cohorts--the optimistic and the wary. Morrall, Katherine // Bank Marketing;Feb96, Vol. 28 Issue 2, p27
Examines the distinctions between two types of baby boomers. Boomers born and raised in the 40s; Boomers born and raised in the 60s; Effect of economic, political and social events; similarities between the two segments.
- All that glitters...is not gold. Paquin, Guy // CA Magazine;May98, Vol. 131 Issue 4, p26
Discusses the beliefs of Canadians, that baby boomers will be inheriting wealth. Estimates made by Quebec district manager with the Royal Trust, Jean-Paul Choucha; Findings of `Survey 1997 feature report -- preparing for Canada's inheritance wave'; Warnings of financial analysts.
- A practical retirement guide for baby boomers. Flanigan, James // Caribbean Business;4/13/95, Vol. 23 Issue 15, p18
No abstract available.
- Baby boomers reinvade the student union. Bunce, Alan // Christian Science Monitor;11/25/96, Vol. 89 Issue 1, p13
Reports on the growing educational trend of baby boomers on campuses in the United States. Type of students enrolling; Why some have returned to study; Label given to baby boomers; Impact on programs offered. INSET: Many adults go back to school--to learn to teach, by A.B..