Saturn bounces back with its basic appeal

Serafin, Raymond
January 1995
Advertising Age;1/30/1995, Vol. 66 Issue 5, p4
Trade Publication
The article reports on the boost in sales of Saturn Corp. In 1994, the company was stumbling and it was easier for General Motors Corp. to put the issues on a back burner. Monthly sales were falling, and dealer inventories were at a bloated 94-day supply. Saturn's cars were aging, and facing a new threat from Chrysler Corp.'s fresh-looking Neon. Saturn has had its biggest impact in the way it has forged relationships with its customers. Saturn finished third, behind only luxury brands Lexus and Infiniti, in the 1994 Customer Satisfaction Index published by research consultancy J.D. Power & Associates. INSET: CORPORATE CLOSE-UP.


Related Articles

  • Competitive Landscape.  // Canada Autos Report;Q2 2008, Vol. 2 Issue 2, p17 

    The article discusses the business performance of several automobile companies in Canada for 2006-2007, and forecasts the automotive market trends in the coming years. The sales of the Big Three including General Motors Corp., Ford, and Chrysler went down by 1.2% in 2007 and their overall share...

  • GM forecasts '06 sales decline.  // Automotive News;1/16/2006, Vol. 80 Issue 6185, p3 

    The article reports that General Motors Corp. has announced that its North American sales are likely to be flat or slightly lower in 2006. It is accelerating a plan to cut costs and hopes to realize about $4 billion in savings this year. Chief Executive Officer Rick Wagoner has told analysts...

  • The Top.  // Time;5/15/1950, Vol. 55 Issue 20, p87 

    The article reports on the profits of General Motors Corp. (GM) in the first quarter of 1950, which showed a 55 percent increase over the same period in 1949.

  • GM sows J.D. Power survey accolades. Guilford, Dave // Automotive News;6/3/2002, Vol. 76 Issue 5985, p4 

    Reports the efforts of General Motors Corp. to improve customer relations in Detroit, Michigan. Improvement of automobile quality; Issuance of a press release; Citation of the result of the J.D. Power Initial Quality Study.

  • Another so-so sales month. Teahen Jr., John K. // Automotive News;12/9/2002, Vol. 77 Issue 6015, p4 

    Reports on the financial performance of the automobile industry for November 2002. Percentage of automobile sales made by General Motors Corp.; Decrease in car sales by automobile manufacturer Big 3; Increase in truck sales by Honda Division.

  • GM back on top as keeping Opel proves wise. RENDELL, JULIAN // AutoWeek;2/20/2012, Vol. 62 Issue 4, p11 

    The article reports on the recovery of automobile manufacturer General Motors Corp. from bankruptcy in 2009, following high earnings with its Opel automobile in the U.S.

  • General Motors Company SWOT Analysis.  // General Motors Corporation SWOT Analysis;Sep2013, p1 

    A company profile of Detroit, Michigan-based multinational automobile company General Motors Corp. is presented. An overview of the company is given, along with key facts including contact information, number of employees and revenues. A business analysis is provided which includes strengths,...

  • GM still brings in most auto bucks.  // Automotive News;8/1/2005, Vol. 79 Issue 6159, p46 

    The article provides information on the ranking of several automobile industries and trade based on their financial performance in the year 2004. It states that General Motors Corp. still leads automakers in revenue, but DaimlerChrysler AG and Toyota have passed Ford Motor Co. for the first...

  • Big Three's esteem down among suppliers. Miel, Rhoda // Plastics News;7/15/2002, Vol. 14 Issue 20, p4 

    Provides survey related to automobile industry in the U.S. Relationship between customers and suppliers; Demands of the DaimlerChrysler company on recoup losses; Cost cutting of the General Motors Corp.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics