How Goodyear forecast a great decade

Speer, Tibbett L.
March 1995
American Demographics;Mar95, Vol. 17 Issue 3, p39
Focuses on Goodyear Tire & Rubber Co.'s forecasting techniques. Formation of a New Products Development group; Forecasted changes; Takover bid by independent financier Sir James Goldsmith; Competition with Bridgestone; Role of forecasts in the company's success.


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