Distributors to move Tek test-equipments product

Strassberg, Dan; Granville, Fran
February 1995
EDN;2/16/95, Vol. 40 Issue 4, p20
Trade Publication
Reports on Tektronix Inc.'s plan to focus on its distributors in marketing its test-and-measurement products. Company's earlier marketing strategy using the Tek Direct catalog; Product lines offered by Tektronix's distributors; Pricing; Contact information.


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