TITLE

Levi's takes to the streets

AUTHOR(S)
Ozzard, Janet
PUB. DATE
February 1995
SOURCE
WWD: Women's Wear Daily;2/23/1995, Vol. 169 Issue 36, Denim network p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Features Caroline Parent, design director for Levi Strauss' women's wear jeans. Practice of seeking unconventionally clad young girls in San Francisco, California; Interview of girls on the streets; Use of the information in developing marketing strategies.
ACCESSION #
9503143115

 

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