Levi's takes to the streets

Ozzard, Janet
February 1995
WWD: Women's Wear Daily;2/23/1995, Vol. 169 Issue 36, Denim network p26
Trade Publication
Features Caroline Parent, design director for Levi Strauss' women's wear jeans. Practice of seeking unconventionally clad young girls in San Francisco, California; Interview of girls on the streets; Use of the information in developing marketing strategies.


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