TITLE

PL's squeeze on the big brands

PUB. DATE
February 1995
SOURCE
WWD: Women's Wear Daily;2/23/1995, Vol. 169 Issue 36, Denim network p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents statistics on the denim market in the United States. Popularity of private labels; Decline in the sales of national brands between 1989 and 1994; Efforts of specialty retailers on establishing store-brand loyalty in customers.
ACCESSION #
9503143111

 

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