TITLE

Stitching up the economy by reaping sewing rewards

AUTHOR(S)
Shwab, Dave
PUB. DATE
February 1995
SOURCE
San Diego Business Journal;2/20/95, Vol. 16 Issue 8, p1
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on various marketing approaches adopted by quilting business and fabric stores to stay ahead in competition in the San Diego, California market. Need for specialization; Introduction of craft-oriented lines; One-stop-shop approach to customer service.
ACCESSION #
9503140645

 

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