Stitching up the economy by reaping sewing rewards

Shwab, Dave
February 1995
San Diego Business Journal;2/20/95, Vol. 16 Issue 8, p1
Reports on various marketing approaches adopted by quilting business and fabric stores to stay ahead in competition in the San Diego, California market. Need for specialization; Introduction of craft-oriented lines; One-stop-shop approach to customer service.


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