TITLE

License to publish

AUTHOR(S)
Dunleavey, M.P.
PUB. DATE
February 1995
SOURCE
Publishers Weekly;2/20/1995, Vol. 242 Issue 8, p126
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on rights deals between book publishers and licensed brand names. Categories of licensing deals; Media-driven licenses; Literary licenses; License appeal; Media conglomerates' establishment of publishing divisions; Publishers' production of their products.
ACCESSION #
9503140272

 

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