Raytheon pushes single brand

Suhrbier, Robin
January 1994
Advertising Age's Business Marketing;Jan1994, Vol. 79 Issue 1, p4
Trade Publication
Focuses on the diversification of Raytheon Co. in the commercial sector and foreign markets. Advertising and marketing facelift; Expected sales; Consolidation of disjointed advertising program; Advertisements in national and international publications.


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