TITLE

Tailor-made for teens

AUTHOR(S)
Brookman, Faye
PUB. DATE
February 1995
SOURCE
WWD: Women's Wear Daily;2/10/1995, Vol. 169 Issue 28, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the marketing strategy of Longs Drug Store for its cosmetics and fragrance lines. Creation of Teen Team store promotion; Age group identification; Alternative designer fragrances.
ACCESSION #
9502242981

 

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