Marketing to minorities

Bowser, Andrew
January 1995
New Orleans CityBusiness (1994 to 2008);1/30/95, Vol. 15 Issue 30, p14A
Discusses the efforts of marketing executives in New Orleans, Louisiana to entice Afro-American organizations to hold their annual conventions in the city. Programs of the Black Tourism Network and the New Orleans Metropolitan Convention and Visitors Bureau; Mentoring programs geared towards the minority market. INSET: Reaching out to the atypical traveler..


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