Spring promotionals prevent summer doldrums

Weylman, C. Richard
April 1994
National Underwriter / Life & Health Financial Services;4/4/94, Vol. 98 Issue 14, p14
Provides prospecting and marketing tips for the insurance agent. Use of promotional letters and mailers; Principles to consider to make promotional mail effective.


Related Articles

  • Domino theory as the secret to your success. Friedman, Sidney A. // National Underwriter / Life & Health Financial Services;4/4/94, Vol. 98 Issue 14, p11 

    Presents the author's views on how an insurance agent can improve his insurance sales. Application of domino theory; Suggestions on how to deal with a prospective insurance buyer.

  • Top sales groups identify critical points for success. Reagan, Bobby // National Underwriter / Property & Casualty Risk & Benefits Manag;8/12/96, Vol. 100 Issue 33, p45 

    Reports on success factors when selling insurance policies in the United States. Pricing products; Capability of the insurance agents; Determination of target markets; New business development strategies; Customer retention; `Elimination of client pain.'

  • New plans, new policies.  // Best's Review / Life-Health Insurance Edition;Oct93, Vol. 94 Issue 6, p84 

    Presents plans and policies from different insurance companies. Omni Term Life from Business Men's Assurance Company of America; Personal Disability Income from Lincoln National Life; Write Dental from Combined Insurance Company of America; Living benefits rider from Midland National Life; More.

  • Present policyholders are the best resource. Zinsser, Amy // Best's Review / Life-Health Insurance Edition;Dec96, Vol. 97 Issue 8, p74 

    Focuses on the marketing of insurance policies using marketing skills. Focus on existing customers; Responsibility of managing customers; Compliance issues; Sales culture; Management issues; Targeted action programs; Home office marketing.

  • Reach out and underwrite somebody. Linde, Greg // Best's Review / Life-Health Insurance Edition;Feb98, Vol. 98 Issue 10, p65 

    Reports on teleunderwriting, a new method of selling insurance policies. Evaluation of application by underwriters in home offices; Number of ways for implementation; Benefits for producer, insurance company and customer.

  • How to succeed with entries into new markets. Koco, Linda // National Underwriter / Life & Health Financial Services;10/25/93, Vol. 97 Issue 43, p7 

    Gives advice on how to succeed in entering an insurance market or introducing a new insurance product. Commitment to the market; Formation of product development teams to review the products; Building on existing strengths or bases; Creation of added-value services; Strategies of Penn Mutual...

  • Fos stockbrokers, make life products easy-to-sell. Crosson, Cynthia // National Underwriter / Life & Health Financial Services;10/25/93, Vol. 97 Issue 43, p8 

    Recommends keeping life insurance products simple to encourage stockbrokers to sell them. Products sold by Sun Life of Canada, Kemper Financial Services and Aetna through stockbrokers; Annuities and second-to-die policies as simplest products; Inclusion of outside funds and popular money...

  • Avoid being shopped: Take your ball and go home. Friedman, Sidney A. // National Underwriter / Life & Health Financial Services;2/7/94, Vol. 98 Issue 6, p18 

    Discusses how insurance agents avoid comparison shopping by prospective insurance clients. Withholding of vital information as mechanism to avoid comparison shopping.

  • Global brokers compete for middle mkt. niche. Calise, Angela K. // National Underwriter / Property & Casualty Risk & Benefits Manag;2/20/95, Vol. 99 Issue 8, p13 

    Focuses on the competition between global and regional insurance brokers for middle market business. Global brokers' access to worldwide information; Regional brokers' home court advantage; Importance placed on long-term client-broker relationship.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics