TITLE

Joop's Nightflight to take wing

AUTHOR(S)
Born, Pete
PUB. DATE
January 1995
SOURCE
WWD: Women's Wear Daily;1/27/1995, Vol. 169 Issue 18, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Lancaster Group USA's plans to launch a Wolfgang Joop men's scent called Nightflight in the United States in spring 1995. Attempt to solidify Joop's foothold in the American market; Earlier introduction of Joop's fragrances via a series of clever marketing tricks; Comments by Lancaster vice president of fragrance sales Richard Roderick and vice president of fragrance marketing Bradley H. Friedrich.
ACCESSION #
9502142938

 

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