TITLE

Long John hooks a lifesaver of a promo

PUB. DATE
January 1995
SOURCE
Nation's Restaurant News;1/9/95, Vol. 29 Issue 2, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the partnership between Long John Silver's and LifeSavers Co. to promote the candy company's Care*Free sugarless gum. Sample give-aways; Consumer appeal of the program.
ACCESSION #
9502064205

 

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