Nike's European move

Fallon, James
January 1995
WWD: Women's Wear Daily;1/12/1995, Vol. 169 Issue 8, p12
Trade Publication
Reports on Nike's plan to unveil its first freestanding regular-price store in Europe at Gatwick Airport in London, England. Plans for opening its second European factory outlet store in England; Merchandising concept of U.K. Intersport for the Gatwick store; Other plans made by Nike and Intersport.


Related Articles

  • Nike creates new division to stage global events. Jensen, Jeff // Advertising Age;09/30/96, Vol. 67 Issue 40, p2 

    Tells that Nike is building a global event marketing division to create and acquire properties. Total control over every aspect of how its brand is packaged and presented; Nike Sports & Entertainment's negotiations to acquire and create properties in several countries; Comments from Nike...

  • Will recycled sneakers be next shoe fad?  // International Wildlife;Nov92, Vol. 22 Issue 6, p27 

    Announces that athletic shoe manufacturer Nike is working on ways to recycle old sneakers into new products. Nike is already recycling production scraps and defective shoes into new shoe soles.

  • Talk test. Burfoot, Amby; Wischnia, Bob // Runner's World;Jun93, Vol. 28 Issue 6, p17 

    States that Nike has recently signed the Kenyan national track team. Comment from Nike spokesman Keith Peters.

  • Complete elite.  // American Fitness;May92, Vol. 10 Issue 3, p54 

    Presents Nike's spring '92 collection coordinates from head to toe. Latest bodywear basics group; Phone number provided for information on availability.

  • The future of fitness.  // American Fitness;Jul/Aug93, Vol. 11 Issue 4, p60 

    Introduces Nike's Air Total Body 2010 shoes. Feminine styling; Equipment-driven construction; Features; Design benefits; Nike's Total Body Conditioning series; Contact information.

  • Powerful Nike heads out-of-bounds as it changes ads to reach hoi polloi. Crain, Rance // Crain's New York Business;01/19/98, Vol. 14 Issue 3, p9 

    Presents views on the Nike Company and its ad campaign. Views on the ad campaign; Problems with this campaign.

  • Nike U.S. apparel sales off 20.5% in quarter, international sales up.  // WWD: Women's Wear Daily;7/9/1993, Vol. 166 Issue 6, p11 

    Reports on the drop in sales by Nike Inc.'s U.S. athletic apparel in the fourth quarter ended May 31, 1993. Overall apparel sales; Athletic footwear; Figures; Statistics; Comparative dates.

  • Nike's Side 1 gets 3rd start this summer. Magiera, Marcy // Advertising Age;7/6/1992, Vol. 63 Issue 27, p10 

    Reports that Nike's Side 1 will reintroduce its line of women's athletic shoes and apparel with an advertising campaign this fall. Part of Nike's Sports Casuals Division; Third time launching demonstrates the marketer's ongoing commitment to expand its presence in women's footwear; Advertising...

  • A genealogy of the really big shoe. Patton, Phil; Leclerc, Anita // Esquire;Jul93, Vol. 120 Issue 1, p26 

    Traces the evolution of Nike's Air Jordan shoes. Nike designer Tinker Hatfield; Athletic shoe as a cartoon of a car; Analogy of Air Jordan designs to car models; Introduction of the first Jordan product; Marketing strategy; Lessons learned from the second Jordan model; Concept of implied...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics