TITLE

Restraining ad rates is the patriotic way

AUTHOR(S)
Edmonston, Jack
PUB. DATE
December 1994
SOURCE
Advertising Age's Business Marketing;Dec94, Vol. 79 Issue 12, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Suggests that business-to-business periodical publishers restrain themselves from increasing their advertising rates in order to help keep the inflation rate and interest rates down.
ACCESSION #
9501050245

 

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