TITLE

`AgDay' provides a fertile medium for TV advertisers

AUTHOR(S)
Mullich, Joe
PUB. DATE
December 1994
SOURCE
Advertising Age's Business Marketing;Dec94, Vol. 79 Issue 12, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Jeff Pence, an MBA-holding TV executive, has transformed a syndicated agricultural TV show `AgDay,' into a hot business marketing medium. Increase in the show's advertising revenue by 800 percent since Pence became president in 1990.
ACCESSION #
9501050231

 

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