TITLE

Calvin's new passion

AUTHOR(S)
Born, Pete
PUB. DATE
December 1994
SOURCE
WWD: Women's Wear Daily;12/2/1994, Vol. 168 Issue 107, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Calvin Klein's marketing strategy for his Eternity line of perfumes. Shift from cerebral, sexually ambiguous campaigns to sensual and emotional advertising; Television and print commercials; Inside look into advertisement productions; Budget; Comments by Klein.
ACCESSION #
9501036117

 

Related Articles

  • Calvin extends reach with bath rugs.  // Home Textiles Today;10/28/2002, Vol. 24 Issue 9, p4 

    Reports on the offering of bath rugs product lines from Calvin Klein Inc. in New York. Design of the rugs; Availability of different dimensions; Price.

  • Great Finds. Panichgul, Thakoon // Harper's Bazaar;Mar2004, Issue 3508, p142 

    Features fashion items such as a collection from Calvin Klein.

  • CK's Fall Frames Flex.  // Review of Optometry;10/15/2000, Vol. 137 Issue 10, p119 

    Introduces Calvin Klein Inc.'s fall 2000 eyeglass collection. Product features; Contact information.

  • More suitors seen pitching for CK jeans. Lockwood, Lisa // WWD: Women's Wear Daily;4/14/1994, Vol. 167 Issue 72, p1 

    Reports on the companies interested in acquiring the CK Calvin Klein jeans business. Pending deal with Rio Sportswear; Interest of Pepe Jeans USA in the deal; Acquisition plan of Fruit of the Loom company; History and sales performance of Calvin Klein jeans.

  • Task force: Stop thief! Owens, Jennifer // WWD: Women's Wear Daily;2/28/1997 Supplement, Vol. 173 Issue 40, CTFA p34 

    Reports that Calvin Klein Cosmetics Co. is leading a task force against cargo thieves to convince them that more money should be appropriated to fight the crime which is costing the industry $10 billion annually. Proposal to increase punishment for criminals; Damage to companies from counterfeit...

  • Showing Calvin.  // WWD: Women's Wear Daily;7/31/1995, Vol. 170 Issue 19, p14 

    Announces Calvin Klein hosiery's opening of its first New York showroom on August 7, 1995. Licensing agreement with Kayser-Roth Corp.

  • Calvin shapes up.  // WWD: Women's Wear Daily;11/18/1996, Vol. 172 Issue 95, p19 

    Reports on the plans of Calvin Klein Hosiery to conduct a mail campaign for the advertisement of the company's legwear products.

  • Calvin Klein Cosmetics says more bogus scents bagged. Owens, Jennifer // WWD: Women's Wear Daily;3/28/1997, Vol. 173 Issue 58, p9 

    Reports on the discovery of counterfeit products of Calvin Klein Cosmetics Inc. in a warehouse in Doncaster, South Yorkshire in Great Britain. Efforts of Calvin Klein in busting counterfeit operations; Comments from a Calvin Klein official.

  • CK's latest workout.  // WWD: Women's Wear Daily;4/21/1997, Vol. 173 Issue 74, p10 

    Reports on a promotional campaign for Calvin Klein stocks at the Herald Square store in New York City.

  • 25,000 bottles of counterfeit CK Be confiscated in England.  // WWD: Women's Wear Daily;6/25/1997, Vol. 173 Issue 119, p20 

    Focuses on Calvin Klein Cosmetics Co.'s announcement that several bottles of counterfeit CK Be fragrance had been confiscated by the police in Kent, England.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics