Calvin's new passion

Born, Pete
December 1994
WWD: Women's Wear Daily;12/2/1994, Vol. 168 Issue 107, p7
Trade Publication
Reports on Calvin Klein's marketing strategy for his Eternity line of perfumes. Shift from cerebral, sexually ambiguous campaigns to sensual and emotional advertising; Television and print commercials; Inside look into advertisement productions; Budget; Comments by Klein.


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