TITLE

Strategic Approach to Nation Branding: A Case of the Nigeria Brand

AUTHOR(S)
Odia, Edith Onowe; Isibor, Felix Osaiga
PUB. DATE
March 2014
SOURCE
International Journal of Business & Management;2014, Vol. 9 Issue 3, p204
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This study examines the current image of the Nigeria brand by reviewing the existing literature. The review was done on the basis of the key determinants of a nation brand image. The findings from the review identified areas of strength to be in telecommunications, abundance of raw materials, large population and hospitality while weaknesses were observed in the areas of energy, security, corruption, and education. A nation brand strategic management (NBSM) model was developed and applied on the Nigeria brand with a view to building its image. In addition, a framework of brand vectors for measuring a nation's brand image was formulated to exemplify effective perception audit, a critical stage in nation branding process.
ACCESSION #
95007876

 

Related Articles

  • Great Winter Getaways.  // U.S. News Digital Weekly;12/3/2010, Vol. 2 Issue 48, p17 

    The article suggests 15 winter tourist destinations. The vacation spots were selected by "U.S. News Digital Weekly's" Travel channel experts by considering several factors, including the uniqueness of the destination for a winter vacation and the affordability of flights and lodging....

  • Invitation to submit a research paper for the special issue on Small Islands Identities and Environments.  // Tourism & Hospitality Research;Jan2013, Vol. 13 Issue 1, p63 

    A call for papers on topics including tourism destination branding and marketing; hospitality and economic development; and hospitality and human resource development is presented.

  • Insight.  // Supply Management;7/22/2010, Vol. 15 Issue 15, p40 

    The article provides information about the trends in the world market as of July 2010. Business telecommunications fell between quarters for three consecutive quarters in the first three months of 2010. The pressure on steel prices will ease as contract iron ore prices are expected to decline in...

  • RESILIENT FLOORING ADDRESSES MAINTENANCE AND HYGIENE CONCERNS. Thornton, William // Environmental Design & Construction;Jun2008, Vol. 11 Issue 6, ps37 

    The article offers information on the materials used in the construction and design for the expansion of the University Hospital Center in Montreal, Quebec. The expansion includes, research facilities, laboratories and 700 additional rooms that specify Gerflor's Taralay vinyl flooring and...

  • Launchpad.  // Travel Trade Gazette UK & Ireland;5/5/2006, Issue 2715, p30 

    The article features new travel brochures including "Great Hotels of the World Romantic Collection," "Africa Collection Portfolio Retreats Collection," and "Fly From Bristol."

  • Special issue: Managing tourism in a changing world: Issues and cases. Mariani, MarcelloM.; Baggio, Rodolfo // Anatolia: An International Journal of Tourism & Hospitality Rese;Apr2012, Vol. 23 Issue 1, p1 

    An introduction is presented in which the editors discuss various reports within the issue on topics including destination branding for Slovenia, importance-performance analysis for Australia destinations, and hospitality management.

  • DESERT COOL. Connolly, Mark // Conde Nast Traveler;Mar2006, Vol. 41 Issue 3, p115 

    The article highlights Palm Springs, as a tourist destination in California, which is said to provide sporty glamour accommodations and services. The Palm Court Garden Hotel was recently modernized for better customer satisfaction. Le Parker Meridien, the former Merv Griffin Resort & Givenchy...

  • International Conference - Call for Participation Cross Cultural Issues in Tourism & Hospitality.  // Tourism & Hospitality Research;Oct2012, Vol. 12 Issue 4, p174 

    The article offers information on the International Conference to be held in Chania in Crete, Greece on May 14-16, 2014.

  • THE DETAILS. Hofstadter, Dan // Gourmet;Jul2006, Vol. 66 Issue 7, p130 

    The article provides a basic description of Skane, Brazil. Some of the nice hotels in the area include Elite Hotel Savoy, Kronovallus Vinslott and Salt & Brygga. Travelers who prefer to explore the countryside can arrange their visit through Helsingborg Tourists Bureau or Ystad Tourist Bureau.

Share

Other Topics