TITLE

Study of Short-term Effect Measurement for Information Publication in Government Microblog

AUTHOR(S)
Ran Tang; Zhenji Zhang; Xiaolan Guan; Lida Wang
PUB. DATE
January 2014
SOURCE
International Journal of Hybrid Information Technology;2014, Vol. 7 Issue 1, p57
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
From the microcosmic point of view, based on AISAS model, aiming at real cased and data of government microblog information publication, this article makes a quantitative empirical research using correlation analysis and regression analysis and construct a quantitative model to measure the short-term effect of government microblog information publication. The measurement model lay a theoretical basis for improving effect of government microblog information.
ACCESSION #
94980096

 

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