The Cost of Bad Online Experiences

McCafferty, Dennis
December 2013
CIO Insight;12/26/2013, p1
The article discusses the results of LivePerson's 2013 survey which showed that companies lose sales opportunities due to their failure to provide a satisfactory online experience to shoppers. Other results include sales loss attributed to the manner in which businesses treat shoppers when they need to ask a question about a product or service and recommendation to deploy online solutions and strategies to enable service agents to engage meaningfully with customers.


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