TITLE

CLASSY COMMERCIALS

PUB. DATE
March 2014
SOURCE
Auto Express;3/5/2014, Issue 1309, p60
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article offers information on top seven advertisements used by automobile manufacturer Skoda Auto AS to boost its image over the years. One advertisement featured is the Fabia cake, which was considered as less of a promotion and more of a spectacle. Another depicts the company's partnerships with cycling rather than its cars.
ACCESSION #
94862542

 

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