TITLE

HOW BRAITAIN FEEL IN WITH Å KODA

AUTHOR(S)
Hope, Graham
PUB. DATE
March 2014
SOURCE
Auto Express;3/5/2014, Issue 1309, p56
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the success of automobile manufacturer Skoda Auto AS. The author talks about role of Skoda Great Britain product marketing manager Chris Horrell in boosting the company's sale and confidence in Great Britain. Also tackled is the influence of parent company Volkswagen to the automobile firm's improved performance.
ACCESSION #
94862541

 

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