SVOD Pleases Pay Crowd--So Far

April 2003
Multichannel News;4/7/2003, Vol. 24 Issue 14, p6A
Cable operators have rolled out HBO On Demand, Showtime On Demand and Starz On Demand services. As the video-on-demand (VOD) platform begins to succeed in 2003, it is worth examining whether SVOD, one of cable's earlier services started in 2001 is panning out as a bonafide revenue stream. Showtime On Demand is pursuing both models, having secured a la carte rollouts on Time Warner Cable Inc. systems and also being the first premium programmer to launch VOD via category pricing in Philadelphia, Pennsylvania-based video-on-demand operations of Comcast Corp. There are some loop holes in the SVOD services. Even huge parts of Comcast and AT&T Broadband systems have not rolled out VOD but only SVOD.


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