TITLE

MEDIA PREFERENCES IN SCENARIOS INVOLVING RELATIONSHIP CLOSENESS AND INFORMATION VALENCE: EVIDENCE OF STRATEGIC SELF-PRESENTATION AND SEX DIFFERENCES

AUTHOR(S)
JOHNSEN, JAN-ARE K.; KUMMERVOLD, PER EGIL; WYNN, ROLF
PUB. DATE
February 2014
SOURCE
Psychological Reports;Feb2014, Vol. 114 Issue 1, p217
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The study investigated strategic self-presentation (relationship close- ness, information valence, and sex) on hypothetical choice of media used. 145 participants (73 women, 72 men; M age = 22.3 yr.) were randomly assigned to experimental conditions where they indicated their preference for communicating with either a friend or a stranger using Short Messaging Service (SMS), e-mail, or telephone, compared to face-to-face. Information valence was manipulated as a within-subjects variable by scenarios where information was self-referential and either negative or positive. Preference to mediated channels in the two scenarios was measured as an average of self-reported scores on a scale from 1-5 where 3 indicated face-to-face communication. Relationship closeness and scenario affected media preferences. Participants had higher preference scores for mediated channels when communicating with strangers than with friends and when sharing self-referential and negative information. Only women's preferences appeared to be affected by the manipulation of relationship closeness.
ACCESSION #
94770513

 

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