October 2013
Proceedings of Kazan University. Natural Sciences / Uchenye Zapi;2013, Vol. 155 Issue 4, p29
Academic Journal
For centuries, the desire of individuals to be visible at any time and any place has started with the art of portrait and continued with the art of photography. This phenomenon has differentiated and reached its climax with the advent of social media today.. Social media shows itself not only with visual intensive communication forms such as picture, photography, video and film but also via text-based communication forms such as blogs, microblogs, online social forums, dictionaries, chat and meeting rooms. The critical theorists G. Deleuze, F. Guattari and J. Baudrillard's texts in the 1970 and 1980s are accepted as the early-written subtext of social media usage. In particular, Deleuze and Guattari foresee todays redefined publicity types with oedipal representation and subjectivity concepts which are the constituent aspects of their their two-volume books "Capitalism and Schizophrenia". At the same time, the case of 'yüzsellik' mentioned in the second volume "A Thousand Plateaus" provides an overview on social media. The present study focuses on the individuals' desire to be visible starting with the art of portrait and how it continues through social media today. The study also emphasises that this situation overlapped with the G. Deleuze, F. Guattari and J. Baudrillard's texts in the 1970-80s and how the desire of visibility caused visual pollution day by day explained with examples.


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