TITLE

DOES BEING GREEN RESULT IN IMPROVED FINANCIAL PERFORMANCE?

AUTHOR(S)
Wilcox, William E.; Wilcox, Marlene V.; Jares, Timothy
PUB. DATE
April 2014
SOURCE
Asia Pacific Journal of Medical Toxicology;Spring2014, Vol. 26 Issue 1, p155
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Many organizations are attempting to become more environmentally conscientious (Green) in response to customer demands, improved efficiencies, and the threat of government regulation. While the benefits have been highlighted anecdotally, this study attempts to assess whether companies that are more Green do reap the economic benefits as reflected in their financial performance. Using the Green rankings from Newsweek, our study identified 3 categories of firms. The results indicated that firms which were higher ranked in the Newsweek survey (more Green firms) actually had lower sales growth compared to their less Green counterparts. In addition, the Green firms' market valuations were not different from their counterparts. The only identified benefit was a lower growth in expenses for the Green firms, indicating an improvement in operational efficiency. Therefore, this study was unable to find the many benefits touted by anecdotal studies of Green businesses.
ACCESSION #
94754938

 

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