Philip, Case
February 2014
Farmers Weekly;2/28/2014, Vol. 161 Issue 7, p74
Trade Publication
The article reports that ready meals and pies in Great Britain will be stamped with a Red Tractor logo to reassure consumers in the wake of the horse meat scandal in 2013. Topics discussed include the stamping of the "Made With" logo on food products where 100 percent of the meat used is British, the launch of beef ready meals by supermarket chain Asda, and the results of a survey which found that majority of consumers will buy food labelled with the Red Tractor logo.


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