TITLE

WRONG MESSAGE FOR INDIANAPOLIS?

AUTHOR(S)
Schoettle, Anthony
PUB. DATE
March 2014
SOURCE
Indianapolis Business Journal;3/3/2014, Vol. 35 Issue 1, p1
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the criticism against Indiana's tourism department's tag line, "Honest to Goodness Indiana." It notes that some local tourism officials viewed that the campaign is potentially damaging to Indianapolis because there is a disconnect between what it says about the state and the efforts of the city to market itself. Indiana Office of Tourism Development (IOTD) executive director Mark Newman states that critics should look at the entire campaign before judging it.
ACCESSION #
94750675

 

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