Bagley, Erin; Lanz, Leora
February 2014
HVS Global Hospitality Report;2/24/2014, p1
The article examines the landscape of digital marketing for hotels and motels in 2014. The three categories of digital marketing which includes paid content, owned content, and earned content is discussed. The results of a study by the Cornell University Center for Hospitality Research for defining a return on investment (ROI) is discussed. Also discussed are hotels' utilization of social media, earned content, and user experiences.


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