Poetry and Business Communication

July 2013
Indian Journal of Higher Education;Jul-Dec2013, Vol. 4 Issue 2, p107
Academic Journal
We need the transformative experiences the arts give us to thrive in a world of change. People in the corporate world spend most of their work life communicating. They need to do this in a creative fashion in order to achieve the desired objectives. Poetry has a significant role to play in the corporate world. With this objective in view, an experiment was carried out with successive batches of management students to sensitise them through the humanising effect of the arts. 250 students participated in this exercise and the experiment has been effective in this regard.


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