TITLE

ADVERTISING'S UNTAPPED MARKET: SINGLE WOMEN

AUTHOR(S)
Froelich, Paula
PUB. DATE
February 2014
SOURCE
Newsweek Global;2/28/2014, Vol. 162 Issue 9, p35
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses television advertising aimed towards women during the 2014 Super Bowl, focusing on the lack of marketing to "Single Indies," successful unmarried women over age 35 with no children. Topics include the portrayal of women in advertising and television programming as mothers, sidekicks, or not at all, the economic impact of single women, and the influence of social media on women as consumers.
ACCESSION #
94742362

 

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